Crissy Lintner

4 Ways to Combat Sensationalism in the Media

Being in the PR industry gives me a front-row view of one major challenge for businesses and individuals alike: reckless and sensational journalism. I’m not the first to bring up this point. In fact, many in our industry and the news media themselves have brought up this issue…

Do you struggle with pitch follow-up anxiety?

I have a confession that may sound a little silly. I suffer from pitch follow-up anxiety. Is it as prominent as it was when I first began my career? Not at all! I’ve certainly grown as a professional since my very first media pitch. But, I still get…

Save Thanksgiving

Did anyone else notice last month that while Halloween costumes and candy were on display, Christmas decorations and gift ideas were starting to creep onto the aisles of your favorite stores? I did. And it made me sad. Where was Thanksgiving? Maybe you found Thanksgiving like I did,…

Native advertising: You’re doing it right?

Last week, I gave my first thoughts on native advertising. I left off stating that while earned media coverage is the preferred method of exposure, I would recommend an online advertorial opportunity to my clients if the budget existed and only if we can ensure the content is valuable. I…

The F-bomb will never land you a job

Each time I do a round of interviews with college students and new graduates, I am always amazed by the lack of interviewing skills and the missing sense of professionalism exhibited by these candidates in particular. I understand that professionalism, to some degree, is learned in the first…

What keeps me up at night?

A PR person’s brain never stops. Never. No, really. Never stops. I guess technically, one’s brain never really stops, so let me qualify that statement: a PR executive’s thoughts are always racing – and generally, we’re OK with that (see Kerri’s recent post “Why I would do my…

Conscious Capitalism: Have you heard of it?

I’m fascinated by a movement happening in the business world right now. It’s called Conscious Capitalism. Ever heard of it? Many of you likely have heard of or read the book, “Conscious Capitalism,” by Whole Foods founder John Mackey and Raj Sisodia. The movement is gaining momentum in…

There’s a ‘line’ for a reason…

Social media has created a conundrum for businesses. Where is the line when it comes to an employee’s professional life and personal life? How can an employer protect its image when an employee uses poor judgment on Facebook, Twitter or another social media venue? And, is it an…