From The Rock

Obsidian PR Turns 10: Retrospective from Owner Courtney Ellett

By | February 01, 2016

When asked about the early days of Obsidian, I always come back with the same response – I started at home with two clients and a laptop. Sure, that is an accurate account of our founding and one I’ll continue to use when asked. But as we celebrate our 10-year... Read More »

Avoid these résumé sins

By | October 23, 2013

PR agency owners and hiring managers get a healthy amount of résumés each month. I probably receive at least 20. Long ago, I promised myself (when I was the eager beaver sending out that résumé in hopes of a reply) that I would read each and every one that came... Read More »

Fighting over the Brussels Sprouts

By | October 08, 2013

roasted-brussels-sprouts

Last Thanksgiving, which is by far my favorite meal of the year, my mom passed around Brussels sprouts to the family. Quietly alarmed by this newcomer to our holiday table, I immediately said “no” like a picky child – I just don’t like Brussels sprouts. I was then shamed into... Read More »

Beware the scare (tactics, that is)

By | September 17, 2013

My 13-year-old called me around 4 p.m. awhile back in absolute hysterics. She was crying so furiously that I couldn’t understand her. My heart sank, and the worst possible things were flooding my mind. After my brain started working again, I asked her to slow down (PLEASE!) and tell me... Read More »

Marissa Mayer and Vogue – appropriate or not?

By | August 27, 2013

Marissa Mayer made headlines last week when announcements came about her sexy Vogue photo spread and article. Across the PR industry, experts were weighing in, and at Obsidian, opinions vary. Today and tomorrow, we’ll share two opposing viewpoints from our firm. The first comes from Courtney Ellett, owner of Obsidian,... Read More »

Life is like a country song

By | August 15, 2013

A while back, I was in my car on the way home when one of my favorite country songs came on the radio. I’m not exactly sure why, but as I listened and shamelessly sang aloud, I thought: “I know everyone doesn’t appreciate this song like I do. Some would... Read More »

Are you easy? (To do business with, that is.)

By | May 23, 2013

I often have chats with my parents about my line of business, among other things. And it never fails that my father, a retired executive with a Fortune 100 company, wraps up the easy-going conversation with a golden nugget of wisdom to signal that the conversation is coming to a... Read More »

Which comes first?

By | April 02, 2013

I was ironing the kids’ school clothes recently and had Casino Royale on in the background. Usually, I tune out commercials pretty well, but all of a sudden, I heard one that heartily touted a company’s two-hour service window. No, it was more than that. The entire commercial laser-focused on... Read More »

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