From The Rock

Things you should never say to a client

By | September 13, 2017

Navigating client relationships can be one of the most difficult aspects of agency life. When someone contracts you to provide communication or PR support, it can be challenging to balance your expertise with the client’s expectations. New client relationships can be made or broken by those first few interactions, so... Read More »

Navigating the Waters of the Client Testimonial

By | June 01, 2016

Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of... Read More »

Smellevision: PR of The Future

By | January 21, 2016

In my first session of the 2015 PRSA ICON, entitled “Multi- Sensory Magic,” Mike McDougall addressed how scent, taste and touch will redefine immersive public relations. He laid the framework by sharing a few stats.   Now most of us, especially professional communicators such as myself, would like to think... Read More »

Kelli’s Version of How to Win Friends and Influence People

By | January 14, 2016

Not long ago, I was in a security line at the airport. I was about seven months pregnant, so while it wasn’t really a secret, most people wouldn’t say anything unless I did. The guy in front of me didn’t think that way. He turned around and asked when I... Read More »

Help Us Help You

By | December 03, 2013

As PR people, we want to help our clients. Our job depends on it. If we do not make our clients happy, then it is simple — we lose those clients. This is great motivation in itself for a PR rep. We think about what we can do to make... Read More »

“Hey client, are you there?”

By | November 29, 2012

Like many industries, PR pros occasionally run into clients who understand the importance and value of PR, but for various reasons, have a hard time carving out ample time to communicate with their communication team and provide what’s needed to execute strategy in a timely manner. Over the years, we... Read More »

You talkin’ to me?

By | October 01, 2012

Tim Westergren, the founder of Pandora, emailed me the other day. Yep, that’s right. And today, just 30 minutes ago, I got a message from him on my cell phone. The above statements are absolutely true, but they might not mean exactly what you think they mean. No, Tim and... Read More »

The Donut Tells All

By | August 20, 2012

social-donuts

It’s quite amazing how a delicious, glazed pastry can put social media into perspective. More than 1 billion people in the world are active users on social media sites, according to the International Telecommunication Union. Facebook users make up 90 percent of this population with more than 900 million active... Read More »

Is that in my job description?

By | August 06, 2012

When you have a working relationship with a PR, advertising or marketing firm, the expectation is that their work will result in more people becoming aware of your organization and possibly becoming actual clients. What we stress to potential and current clients is that our efforts could send a million... Read More »

The Disconnect Created by Technology

By | July 30, 2012

If you gave someone a call a few decades ago and he or she was away from the telephone, you’d have to wait and call back. Then came caller ID and voicemail, so the days of waiting by the phone and guessing who was calling disappeared. Those were simple days... Read More »

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