From The Rock

Do’s and don’ts for social media this holiday season

By | December 01, 2016

The holiday season is a busy time for businesses, so efforts like posting on social media sometimes fall to the backburner. But, you can leverage social media to boost customer relations and sales this holiday season if you navigate the social networks with care. Here are some do’s and don’ts... Read More »

Snapchat – Get with it!

By | August 30, 2016

I’ll be the first to admit that I’m a technology-addicted, stereotypical millennial. The first thing I do when I wake up is reach under my pillow and grab my iPhone. My eyes squint as the screen illuminates, and muscle memory leads my fingers to my first source of infotainment for... Read More »

How to Choose (or Be) a Good Spokesperson

By | April 01, 2016

From political races to crisis situations to paid endorsements, choosing (or being) a spokesperson is a tough job. Some people, like company presidents or CEOs, expect to serve as spokespeople. Others are thrust into it unexpectedly. But even for those who expect to be spokespeople, what if the situation to... Read More »

Does Your Brand Need A Blog?

By | March 05, 2015

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Not every brand needs a blog, but if you have the time and resources to maintain one, you should consider starting one today. Blogs are a prime example of content marketing that most any business can leverage. Content marketing is the abstract term for strategically delivering valuable, relevant, useful and... Read More »

Is it time for a website redo?

By | May 29, 2014

An organization’s website is oftentimes the first or second impression for a new customer, and if the site is outdated, dysfunctional or unorganized, it could be the No. 1 reason customers aren’t calling. The Obsidian team recently attended a PRSA Memphis luncheon where Amanda Mauk, digital marketing manager at Le... Read More »

Tag, You’re It.

By | November 07, 2013

Hashtags. We get it. To some, they are all the rage. To others, they are just a fad. And to even others, well, they just don’t get their purpose. Even Jimmy Fallon and Justin Timberlake had another video go viral showing just how extreme and ridiculous they can be.  And... Read More »

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