Strategic public relations is a means to an end. And the end is not ink (although we DO generate a lot of that); it’s quantifiable business results. Our team has an ever-expanding inventory of Obsidian hardware to garner rock-solid results for our clients! Here’s a quick glimpse:

• Promoted a summer 2008 open house for a local wellness facility, which attracted 2,000-3,000 people in a single day.
• Worked with a local men’s clinic to double client volume within six months after opening its doors.
• Assisted a local wellness facility in recruiting more than 1,200 new memberships to its roster in a 12-month period.
• Attracted 280 new patients in the first four months of operation at a new dental practice.
• Significantly increased campaign and special-event fundraising at a local not-for-profit consistently year after year.
• Garnered almost 30 stories throughout the Mid-South for a one-day music business education conference for independent artists, labels and managers. Attracted 350 attendees to the event.
• Helped a local health care clinic increase patient volume by 31 percent and revenue by 20 percent in 2008.
• Increased average number of unique Web visitors 27.3 percent from 2007 to 2008 for a health care client.
• Increased funds raised from a signature not-for-profit event by 20 percent from 2006 to 2007, with more VIP tickets sold than ever before.
• Twenty-five affiliates added to a national Web site company (with a local ownership model) in a single month.
• Attracted 450 new memberships in a single month for a local wellness facility.
• Garnered 30 unsolicited phone calls and walk-in appointments for a local primary care clinic the day that the clinic’s physician appeared on a local TV morning show.
• Helped double projected revenue in the third full month of operation at a Memphis dental practice.
• Publicized a 2008 toy and donation drive, resulting in more than 10 local stories/mentions and helping to raise more funds than ever before.
• Promoted a client’s Memphis-based event and received more than 40 RSVPs with the first 30 minutes of the distribution of the e-vite.
• Developed a consumer awareness campaign for a professional organization that was so well-received that sister associations across the country have asked about licensing and using the campaign in their own markets.
• Publicized and planned a grand opening event at a small-town museum for a national traveling exhibit, resulting in more than 500 people in attendance.
• Created and implemented a successful referral program for a practice, bringing more than 80 new patients in three months.
• Secured a monthly midday TV show segment for local animal rescue group resulting in numerous calls and adoptions of animals in the group’s care.
• Coordinated a health care consumer product launch in 2008 that has garnered more than 150 print, TV and online stories so far, including interest from major media outlets such as O Magazine, Redbook, Marie Claire, Condé Nast Traveler, Shape, Southern Living, Washington Post, Dallas Morning News, Men’s Journal, Martha Stewart Show, Tyra Banks Show, The Doctors, The Knot, Chicago Tribune, Real Simple, Prevention, Self, Massage Magazine, American Cheerleader, CNET, Engadget and Popular Science.
• Garnered more than $3 million in estimated publicity for a biomedical products company over the course of a product launch.
• Garnered 200 stories/mentions for the 2008 election “pint poll” at The Flying Saucer, including a live CNN satellite feed two weeks before the presidential election, FORBES online, Draft Magazine online and TV coverage in some of the nation’s top markets
• Earned 20 stories/mentions in Memphis-area news media for two consecutive not-for-profit events, including coverage on two television stations and a front page photo on The Commercial Appeal.