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15 things to help you feel merry

Shopping, wrapping, traveling, cooking and endless errands fill up the last few weeks of December. No matter the holiday you celebrate, you’re likely feeling or have felt the pressure of the day-before-the-day preparations.  Well, I’m all about perspective and rest. So I’m here to give you a holiday…

Virality as a strategy: stupid smart or just plain stupid?

In the last few weeks, I’ve felt accosted by several “viral” campaigns that left me cocking my head and furrowing my brow. The consumer in me sighed as the PR practitioner side took a more skeptical approach. Were these campaigns were created to be intentionally bad or controversial…

How does being bilingual benefit PR professionals? 

The public relations industry is vast – every business in every country needs public relations. With the lines of business blurring across international boundaries, how do we support clients in their effort to gain the attention and support of audiences abroad? Simple – use their language! I can’t think…

Make meetings work for your schedule

For me, true luxury can be caviar or a day with no meetings, no appointments and no schedule. - Michael Kors I’m a prepper. I have a nightly ritual that includes my extensive skin care regimen, meal prepping and mentally running through how I’d like the next workday…