From The Rock

Q&A with New Mama Lauren Hannaford

By | March 16, 2017

Longtime Obsidianite Lauren Hannaford recently earned a new title – mother. She joins the ranks of the rest of the Obsidian Mamas, which now includes five team members and accounts for 14 children! When asked how having a baby has changed her life, Lauren says she gets up earlier and... Read More »

Money Matters [to Women]

By | March 01, 2017

Red Door Wealth Management is an example of a company successfully identifying a niche audience – one that Gretchen Gassner Turley, director of client relations, could personally identify with and, therefore, communicate to successfully. She gives some of her insight into the company’s niche audience of female breadwinners in this... Read More »

Niche Audiences: Identify, Aim and Engage!

By | March 01, 2017

The success of any business can be directly attributed to how well the business understands its targeted audiences, for only then will the business be able to best serve (and communicate with) its audiences. However, being able to further drill down niche audiences – specialized segments of your targeted audiences... Read More »

Q&A with Kelli Brignac

By | February 16, 2017

Obsidian’s longest-tenured telecommuting team member, Kelli Brignac, has been working for our firm from her hometown of Lake Charles, Louisiana, since 2013, when her husband received a great job opportunity that lured them away from Memphis. Now a mommy to 1-year-old Cecilia, Kelli says remotely working for Obsidian allows her... Read More »

Meet our new Obsidianite, Taylor McCormick!

By | August 01, 2016

We’ve got a new member on our full-time team at Obsidian PR! Taylor McCormick joined our team as an account assistant at the firm this spring after moving to Memphis from Nashville, Tennessee. So, let’s get to know her a little better! Memphis is quite a bit different than the... Read More »

Top 10 Secret Facts about Obsidianites

By | February 22, 2016

When you work with a group of people for a while, you get to know them pretty well. You hear about their spouses or significant others, children, pets, relatives and friends, but what about the personal quirky facts? How long does it take for those to surface? I think those... Read More »

Crissy’s Top 10 Favorite OPR Memories

By | February 12, 2016

On March 1, I will celebrate my eighth anniversary at Obsidian PR. Wow! Eight whole years in one place! It was exciting to join our firm when we were young, and it’s been exciting to see how we’ve grown and changed over the years. And, of course, there are many... Read More »

Sure, Let’s Talk About Wine at 8 a.m. in the Morning!

By | January 27, 2016

Recently, our team had the privilege of an all-expense paid trip (courtesy of Obsidian PR’s owner, Courtney Ellett) to Atlanta, Georgia, for the Public Relations Society of America’s International Conference. The conference incorporated three jam-packed days of learning, networking and team building, and we walked away with so much knowledge... Read More »

Make the most of your sleep

By | August 14, 2015

It’s amazing to think that when we were children, most of us despised nap time because we’d rather be playing. Now, few things sound better than a good nap! Since graduating from college and starting work in the “real world,” I have come to truly appreciate the value of a... Read More »


By | July 31, 2015

Perspective is a funny thing. It can sweep over you gradually, like the warmth of a crackling fire from across the room. Or it can feel like a swift kick in the mouth when you don’t see it coming. We’d like to think perspective comes with age, though I’m certain... Read More »