From The Rock

What does your social media portfolio look like?

By | May 10, 2017

We often hear questions like these: “What social media platforms should our company use?” “Where should we focus our social media efforts?” “What social platforms make the most sense for our business?” These are great questions, and I’m glad to hear people asking them. It’s much better to be strategic... Read More »

Mastering the climb of the PR agency ladder, rung by rung

By | April 30, 2017

For the most part, you will find a similar structure at many public relations agencies. The size of the firm can sometimes have an impact on the number and level of positions offered, as can the type of services and specialties the firm offers. However, as noted in this helpful... Read More »

When is it time to rebrand?

By | April 26, 2017

Generally speaking, there isn’t a set time limit to maintain any specific brand image. A brand that was thoughtfully developed may continue to be applicable and relevant to the growing business and the ever-changing marketplace for decades. However, there will most likely be a time within the lifespan of any... Read More »

Spring [email] Cleaning: The Benefits of Cleaning Up Your Distribution Lists

By | April 19, 2017

Spring kicked off last month, and many of us have been busy cleaning out closets, reorganizing office files and generally getting things in order. What is it about this time of year that has us itching to clean up and reorganize? It’s as if we come out of the fog... Read More »

Words we would love to see retired in 2017

By | March 31, 2017

At the end of each year, a multitude of lists are published with words and phrases to stop saying in the new year. Just Google “words to stop saying in 2017” to see the many lists published last December for this year. You’ll find many of the same ones on... Read More »

Not all clients are good clients

By | March 26, 2017

Before you read any further, let me point out that we love our clients! Right now, we have a strong roster of exceptional clients with whom we love working. These clients provide meaningful, challenging (in a good way) and worthwhile work in which we get to use our creative and... Read More »

Why in the world would you hire a PR agency?

By | March 19, 2017

Right off the bat, there are a number of answers that can be given for this question: Your company is experiencing (or is about to experience) a crisis You have a special event or product launch coming up You just want to get more exposure for your brand. While these... Read More »

3 tools PR professionals can’t live without

By | March 05, 2017

All professionals have specific tools that they need in order to do their job well. Plumbers, electricians and homebuilders are rarely without their tool belts, stocked with various wrenches, gauges and rulers, and architects and engineers no longer rely solely on paper and pencils to chart out their visions, as... Read More »

Small firm, big benefits

By | February 22, 2017

Recently, I read an article on Forbes.com, titled “Why Richard Branson Says You Should Never See Yourself as ‘Big Business,’” which focused on how to retain culture as businesses expand. The author, Allison Coleman, used input from multiple well-known entrepreneurs for the article, which gave tips such as always thinking... Read More »

Characteristics of an outstanding account manager

By | February 15, 2017

We are currently on the hunt for a new senior account manager at Obsidian, and I will be honest; we are very critical during the process of adding to our team. We can’t just hire anyone, though – we know exactly what we are looking for in our next hire.... Read More »