From The Rock

Please stop! … Mass-pitching reporters

By | June 22, 2017

The focus of this second post in our new series, “Please Stop” (intended to point out things some PR people do that give the rest of us a bad rap), is among the biggest fails on behalf of PR people: mass-pitching reporters. It’s a flop that continues to mar the... Read More »

Please stop! … Using these headlines in your news releases

By | June 18, 2017

We’re kicking off this new series on the blog called “Please Stop,” which is intended to point out some of the things that not-so-great PR people do that give the rest of us a bad rap. This week, our focus is on news releases – specifically, headlines of news releases.... Read More »

Asking for a review – how, when and what to say

By | June 07, 2017

By now, we all understand the power of the online review. I mean, how often do you find yourself skimming reviews before booking a hotel room or purchasing a product online? According to Nielsen’s 2012 Global Trust in Advertising report, online consumer reviews are the second most trusted source of... Read More »

Questions candidates should be asking in interviews

By | May 24, 2017

  It’s graduation time! And while many [fortunate] graduates may have already secured a full-time job, others have most likely discovered that landing that first job out of college isn’t as easy they thought it would be – and it often takes more than one or two interviews to get... Read More »

What does your social media portfolio look like?

By | May 10, 2017

We often hear questions like these: “What social media platforms should our company use?” “Where should we focus our social media efforts?” “What social platforms make the most sense for our business?” These are great questions, and I’m glad to hear people asking them. It’s much better to be strategic... Read More »

Mastering the climb of the PR agency ladder, rung by rung

By | April 30, 2017

For the most part, you will find a similar structure at many public relations agencies. The size of the firm can sometimes have an impact on the number and level of positions offered, as can the type of services and specialties the firm offers. However, as noted in this helpful... Read More »

When is it time to rebrand?

By | April 26, 2017

Generally speaking, there isn’t a set time limit to maintain any specific brand image. A brand that was thoughtfully developed may continue to be applicable and relevant to the growing business and the ever-changing marketplace for decades. However, there will most likely be a time within the lifespan of any... Read More »

Spring [email] Cleaning: The Benefits of Cleaning Up Your Distribution Lists

By | April 19, 2017

Spring kicked off last month, and many of us have been busy cleaning out closets, reorganizing office files and generally getting things in order. What is it about this time of year that has us itching to clean up and reorganize? It’s as if we come out of the fog... Read More »

Words we would love to see retired in 2017

By | March 31, 2017

At the end of each year, a multitude of lists are published with words and phrases to stop saying in the new year. Just Google “words to stop saying in 2017” to see the many lists published last December for this year. You’ll find many of the same ones on... Read More »

Not all clients are good clients

By | March 26, 2017

Before you read any further, let me point out that we love our clients! Right now, we have a strong roster of exceptional clients with whom we love working. These clients provide meaningful, challenging (in a good way) and worthwhile work in which we get to use our creative and... Read More »