From The Rock

Tips For Wrapping Up An Internship

By | August 09, 2017

The sounds of ruffled pages and clinking mugs can be heard at the front desk of OPR as the summer interns pack up their belongings to head back to their universities. Similar sounds flood offices all over the world, as the not-so-new interns complete their final assignments before sweeping up... Read More »

Enjoying the roller coaster of a PR agency internship

By | August 02, 2017

This summer has been quite transformative for me. I will begin my senior year of college this August, so I’ve been coming to terms with the fact that I’m about to enter adulthood, which is terrifying and exciting. I was also able to travel more than 4,000 miles to spend... Read More »

Are you even ready for media relations?

By | July 26, 2017

Earlier this week, I read an article on PRDaily.com that outlined the characteristics of a “perfect client,” and many of those characteristics related to media relations. (You can check out the article for yourself here.) That’s likely because media relations is one of the most sought after services in public... Read More »

How to recruit and cultivate gifted female leaders

By | July 19, 2017

When I was younger, my mom would never let me watch movies like Sleeping Beauty or Snow White because the princess would always need to be kissed to be saved. I was actually quite frustrated by this as a child. I didn’t understand why we tirelessly watched Mulan, even though... Read More »

Finding Creativity

By | July 12, 2017

Creativity is an important trait to possess in the PR profession. There are so many areas in which we need to input creativity, from brainstorming ideas to crafting content and from developing communication plans to pitching the media. And, it’s true that creative people can often deliver at the drop... Read More »

Please stop… mass-pitching reporters

By | June 22, 2017

The focus of this second post in our new series, “Please Stop” (intended to point out things some PR people do that give the rest of us a bad rap), is among the biggest fails on behalf of PR people: mass-pitching reporters. It’s a flop that continues to mar the... Read More »

Please stop… using these headlines in your news releases

By | June 18, 2017

We’re kicking off this new series on the blog called “Please Stop,” which is intended to point out some of the things that not-so-great PR people do that give the rest of us a bad rap. This week, our focus is on news releases – specifically, headlines of news releases.... Read More »

Asking for a review – how, when and what to say

By | June 07, 2017

By now, we all understand the power of the online review. I mean, how often do you find yourself skimming reviews before booking a hotel room or purchasing a product online? According to Nielsen’s 2012 Global Trust in Advertising report, online consumer reviews are the second most trusted source of... Read More »

Questions candidates should be asking in interviews

By | May 24, 2017

  It’s graduation time! And while many [fortunate] graduates may have already secured a full-time job, others have most likely discovered that landing that first job out of college isn’t as easy they thought it would be – and it often takes more than one or two interviews to get... Read More »

What does your social media portfolio look like?

By | May 10, 2017

We often hear questions like these: “What social media platforms should our company use?” “Where should we focus our social media efforts?” “What social platforms make the most sense for our business?” These are great questions, and I’m glad to hear people asking them. It’s much better to be strategic... Read More »