From The Rock

How to be productive in the busiest time of the year: A few tips to support productivity during holiday travels and vacations

By | November 08, 2017

It’s that time – the most wonderful time of the year! It’s the holidays. When you quickly become inundated with holiday songs, shopping deals and the prospect of seeing family members you’ve not seen all year, it’s easy for your work focus to fade. But once you’ve done all your... Read More »

Frightening PR: Event disasters and how to avoid them

By | October 31, 2017

A few weeks ago, we shared a checklist to help you plan and promote events successfully. For me, the planning stages of event preparation are the easy part. There’s set protocol, you’re working with a team you know and you have full control over the outcomes. The day of the... Read More »

Frightening PR: The unexpected interview

By | October 18, 2017

The second installment in our “Frightening PR” series focuses on something that strikes fear in the hearts of PR professionals across the globe: lack of control. Specifically, not being able to see or hear the message your client shares with the media until it runs in print or on air.... Read More »

Promote U: Getting published

By | September 27, 2017

If you followed the advice in our first post of this “Promote U” series, Creating a Content Plan, then you should have a list of topics on which you can produce content, as well as an inventory of channels through which you can push content – your website, blog, newsletter, etc.... Read More »

Promote U: Creating a content plan

By | September 20, 2017

Welcome to the first post in a series from Obsidian’s Promote University – or “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. This post focuses on creating a content plan, which may seem like a daunting task, but it’s... Read More »

It starts with one step

By | September 01, 2017

Launching a new campaign is a massive undertaking, but the enormity seems larger when the goal has the whopping number of 100 million attached to it. This was the task that our American Paper Optics team faced when they began their project with APO in August of last year. One... Read More »

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