From The Rock

Learn from Nikon’s mistake – diversity in campaigns is not optional.

By | September 15, 2017

Recently, Nikon released profiles of the 32 photographers across the South Pacific that would test shoot on the company’s FX-format D850 campaign. One thing (or group) was glaringly missing from the lineup – not a single female photographer was included. Twitter and the internet ignited, as they do, with photographers... Read More »

Snapchat – Get with it!

By | August 30, 2016

I’ll be the first to admit that I’m a technology-addicted, stereotypical millennial. The first thing I do when I wake up is reach under my pillow and grab my iPhone. My eyes squint as the screen illuminates, and muscle memory leads my fingers to my first source of infotainment for... Read More »

9 Vital Facts About Viral Content [Best Practices for PR Pros]

By | March 16, 2016

It is no secret that digital content has gone from the new kid on the block to everyone’s BFF. The kings and queens of this digital age are the lucky individuals and companies who have produced content that has gone viral. Having the world at your fingertips can benefit everyone... Read More »

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