From The Rock

3 tools PR professionals can’t live without

By | March 05, 2017

All professionals have specific tools that they need in order to do their job well. Plumbers, electricians and homebuilders are rarely without their tool belts, stocked with various wrenches, gauges and rulers, and architects and engineers no longer rely solely on paper and pencils to chart out their visions, as... Read More »

Meet our new Obsidianite, Whitney Albert!

By | October 27, 2016

We’ve got a new member on our full-time team at Obsidian PR! Whitney Albert joined our team as an account manager at the firm this summer after moving to Memphis from Little Rock, Arkansas. So, let’s get to know her a little better! How did you get your start in... Read More »

Death By Meetings

By | June 24, 2015

Ali_Efficient Meetings picture

Yes. It’s a real thing. Meetings can kill… your productivity, that is. Meetings can be absolutely necessary. I’m willing to be optimistic and say that almost all meetings are scheduled with the best intentions. BUT, somewhere between the beginning of a meeting and adjourning one, an abyss can form where... Read More »

Being Organized and Flexible

By | December 02, 2014

I’ll be the first one to admit it – I’m not good with plans that change at the last minute. If I’m in the middle of a project and then am asked to work on something urgent, it takes me a minute to get through an inner freak-out and process... Read More »

Project Checklist Time

By | October 14, 2014

Ask anyone who knows me, and you’ll hear that I am a very analytical person who asks a lot of questions. I have always believed in the value of questions. It is the only way you can have your thoughts and plans challenged. You should be able to defend your... Read More »

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