From The Rock

Frightening PR: The unexpected interview

By | October 18, 2017

The second installment in our “Frightening PR” series focuses on something that strikes fear in the hearts of PR professionals across the globe: lack of control. Specifically, not being able to see or hear the message your client shares with the media until it runs in print or on air.... Read More »

Promote U: Putting your money where your content is

By | October 04, 2017

This is the final post in our series called “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. And we conclude with some news you may not want to hear: sometimes you have to pay to publish and promote your... Read More »

Are you even ready for media relations?

By | July 26, 2017

Earlier this week, I read an article on PRDaily.com that outlined the characteristics of a “perfect client,” and many of those characteristics related to media relations. (You can check out the article for yourself here.) That’s likely because media relations is one of the most sought after services in public... Read More »

Please stop… mass-pitching reporters

By | June 22, 2017

The focus of this second post in our new series, “Please Stop” (intended to point out things some PR people do that give the rest of us a bad rap), is among the biggest fails on behalf of PR people: mass-pitching reporters. It’s a flop that continues to mar the... Read More »

Please stop… using these headlines in your news releases

By | June 18, 2017

We’re kicking off this new series on the blog called “Please Stop,” which is intended to point out some of the things that not-so-great PR people do that give the rest of us a bad rap. This week, our focus is on news releases – specifically, headlines of news releases.... Read More »

Obsidian PR Turns 10: Retrospective from Owner Courtney Ellett

By | February 01, 2016

When asked about the early days of Obsidian, I always come back with the same response – I started at home with two clients and a laptop. Sure, that is an accurate account of our founding and one I’ll continue to use when asked. But as we celebrate our 10-year... Read More »

The List: Top 10 Reasons Obsidian Rocks

By | February 01, 2016

In honor of our 10th anniversary, we decided to share 10 reasons why Obsidian is one of the best places to work and among the best in the PR biz!

Lauren Hannaford: From Intern to 7 Years with OPR

By | February 01, 2016

1. Lauren, tell us the most memorable moment you’ve had at Obsidian since joining the firm seven years ago? Wow, this is hard because there are so many! I’ll go with one funny and one serious memory.Not a month into my internship at Obsidian in 2008, the team set off... Read More »

Meet Obsidian’s longest-tenured client: Cannon Wright Blount

By | February 01, 2016

When Courtney Ellett started Obsidian PR 10 years ago, Cannon Wright Blount was one of her first accounts. Partner Jud Cannon explains why he’s continued working with OPR year after year – becoming our longest-tenured client to date!

Obsidian’s 5th Annual PR 180° Project is Under Way!

By | November 30, 2015

FIVE years! Can you believe it? We’re so excited to kick off our Fifth Annual PR 180° Project. We’re giving two organizations six months of free PR (which is about 180 days), and they’re sure to make a 180-degree turn in terms of their PR successes because of our counsel and... Read More »