From The Rock

Mastering the climb of the PR agency ladder, rung by rung

By | April 30, 2017

For the most part, you will find a similar structure at many public relations agencies. The size of the firm can sometimes have an impact on the number and level of positions offered, as can the type of services and specialties the firm offers. However, as noted in this helpful... Read More »

Spring [email] Cleaning: The Benefits of Cleaning Up Your Distribution Lists

By | April 19, 2017

Spring kicked off last month, and many of us have been busy cleaning out closets, reorganizing office files and generally getting things in order. What is it about this time of year that has us itching to clean up and reorganize? It’s as if we come out of the fog... Read More »

Not all clients are good clients

By | March 26, 2017

Before you read any further, let me point out that we love our clients! Right now, we have a strong roster of exceptional clients with whom we love working. These clients provide meaningful, challenging (in a good way) and worthwhile work in which we get to use our creative and... Read More »

Why in the world would you hire a PR agency?

By | March 19, 2017

Right off the bat, there are a number of answers that can be given for this question: Your company is experiencing (or is about to experience) a crisis You have a special event or product launch coming up You just want to get more exposure for your brand. While these... Read More »

Small firm, big benefits

By | February 22, 2017

Recently, I read an article on Forbes.com, titled “Why Richard Branson Says You Should Never See Yourself as ‘Big Business,’” which focused on how to retain culture as businesses expand. The author, Allison Coleman, used input from multiple well-known entrepreneurs for the article, which gave tips such as always thinking... Read More »

Characteristics of an outstanding account manager

By | February 15, 2017

We are currently on the hunt for a new senior account manager at Obsidian, and I will be honest; we are very critical during the process of adding to our team. We can’t just hire anyone, though – we know exactly what we are looking for in our next hire.... Read More »

4 tips for developing professionally in your 20s

By | January 25, 2017

As a recent graduate from The University of Tennessee, I feel like it was just yesterday I was living the carefree college life. I didn’t have much of a transition from student to employee because I started working three days after graduation. Therefore, I quickly learned that life as an... Read More »

3 [potentially uncomfortable] things you must do to make the most of your internship

By | January 18, 2017

It’s no secret that internships are the key to landing a full-time job after graduation. No longer is it just something great to have on your resume; it’s expected. However, it’s not just about how many internships you have completed, it’s about the experience you gained. And sometimes, in order... Read More »

New website design trends enhancing the user experience

By | October 03, 2016

The rise of mobile devices and new interfaces has brought about many changes to the way we experience and interact with websites. In particular, the use of responsive design rather than a simple mobile website has emerged as a preferred way to ensure a great user experience that is seamless... Read More »

The rising tide: why promoting Memphis is good for business

By | August 30, 2016

“A rising tide lifts all boats.” You’ve probably heard this phrase thrown around a time or two. When a community does well, so do its members. And when Memphis succeeds, so do its businesses and its citizens. As communications professionals, it’s our responsibility to let everyone know the tide is... Read More »

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