From The Rock

Promote U: Putting your money where your content is

By | October 04, 2017

This is the final post in our series called “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. And we conclude with some news you may not want to hear: sometimes you have to pay to publish and promote your... Read More »

Please stop… using these headlines in your news releases

By | June 18, 2017

We’re kicking off this new series on the blog called “Please Stop,” which is intended to point out some of the things that not-so-great PR people do that give the rest of us a bad rap. This week, our focus is on news releases – specifically, headlines of news releases.... Read More »

Crisis Communication: What you don’t know WILL hurt you

By | January 29, 2017

Crisis communication and management is not the most fun element of public relations. It is certainly one of the most impactful, though, as how a company or organization handles a particular crisis can really make or break its reputation. When a crisis breaks, the rapid and extensive collection of information... Read More »

Frame of Reference

By | April 10, 2014

The other day at my gym, there was this dude who was working out with heavy weights on every machine. He was throwing down on every piece of equipment they have — and with proper form and discipline. He was definitely one of the strongest guys that I’ve seen in... Read More »

White Noises

By | December 05, 2013

When we do media and ambassador training for clients and organizations, there is one area that I discuss with them as more important than all others when trying to communicate a message to a listener – noise.  And, there are two types of noise to be mindful of when speaking... Read More »

It’s not what you say, but how you say it.

By | September 03, 2013

If you’ve ever spent any significant amount of time around a PR person, journalist or anyone else who writes for the media, you may have heard of AP style. It stands for “Associated Press” style, and it’s meant to guide media writers through some of the more tricky writing rules,... Read More »

Which comes first?

By | April 02, 2013

I was ironing the kids’ school clothes recently and had Casino Royale on in the background. Usually, I tune out commercials pretty well, but all of a sudden, I heard one that heartily touted a company’s two-hour service window. No, it was more than that. The entire commercial laser-focused on... Read More »

The no ‘no comment’ rule

By | November 07, 2012

At Obsidian, one way that we really bring value to clients is through crisis management. In a time of crisis – large or small, internal or external – we work with the client to determine what should be said to key stakeholders (including media), how it should be said, who... Read More »

The Naughty List

By | September 24, 2012

Please read this sentence aloud: “You know, the restaurant we ate at on Friday was super luxurious, and the staff was wonderful. However, the dining area was outdated, and the tables were sort of tiny. We had a good meal though.” Now – and don’t cheat by glancing back up... Read More »

Sometimes, simpler is just plain better.

By | July 23, 2012

We’ve all been guilty of it at some point – getting distracted while driving, whether looking at our phone, grabbing something out of the passenger seat or stealing a glance into the back to see why the kids are squealing. But we also know that distracted driving is dangerous. And... Read More »

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