From The Rock

Our favorite holiday campaigns

By | December 06, 2017

The shopping rush that takes place during the holiday season spurs marketers to create commercials that pull at the heart strings. The more memorable a campaign, the more likely consumers will spend their hard-earned money at your business. Obsidian has been carefully watching holiday commercials over the past few weeks,... Read More »

Beyond barbecue

By | December 01, 2017

How to break the mold when pitching your city’s unique assets to national outlets Nationally, Memphis is synonymous with dry-rubbed, slow-roasted barbecue. Don’t get me wrong, I love a good pulled pork plate, but I know that Memphis has amazing assets beyond the barbecue pit that deserve national attention. When... Read More »

Handling mistakes with grace

By | November 29, 2017

As public relations professionals, we strive for perfection (who here is a self-proclaimed perfectionist?!). We’re merely human, though, so expecting everything to turn out perfectly as planned is not based in reality. In fact, it’s often our own mistakes that cause campaigns, relationships and opportunities to sidetrack and go awry.... Read More »

Hottest holiday gifts in the 901

By | November 24, 2017

What’s better than giving someone a super cool gift? Giving someone a super cool locally made gift. Luckily, Memphis is full of talented entrepreneurs that make shopping local a piece of (fruit) cake. Here are just a few our favorite products, vendors and local experiences that are sure to put... Read More »

Why we love our clients

By | November 15, 2017

When you look at Obsidian’s client roster, you’ll see a list of reputable, recognizable regional and national names. But, what you won’t see is a list of talented business professionals at these organizations who we work with every day. So many of them make our job a breeze and are... Read More »

How to be productive in the busiest time of the year: A few tips to support productivity during holiday travels and vacations

By | November 08, 2017

It’s that time – the most wonderful time of the year! It’s the holidays. When you quickly become inundated with holiday songs, shopping deals and the prospect of seeing family members you’ve not seen all year, it’s easy for your work focus to fade. But once you’ve done all your... Read More »

OPR spotlight: Kelli Brignac

By | October 16, 2017

Six years ago our team welcomed Kelli Brignac to Obsidian, and we haven’t looked back since. Kelli is Obsidian’s only telecommuting employee, but you’d never know she was away because of her stellar work ethic and communication skills. Kelli is a model executive, and we’re proud to have her on... Read More »

OPR spotlight: Murray Lace

By | September 19, 2017

Account specialist and all-around rock star, Murray Lace is an integral member of our team at Obsidian. Recently, Murray celebrated her two-year anniversary with Obsidian, and we are grateful for her thoughtful insight and spot-on tactical execution. To celebrate Murray’s tenure with Obsidian, we asked her some questions about her... Read More »

Words we would love to see retired in 2017

By | March 31, 2017

At the end of each year, a multitude of lists are published with words and phrases to stop saying in the new year. Just Google “words to stop saying in 2017” to see the many lists published last December for this year. You’ll find many of the same ones on... Read More »

Meet our new Obsidianite, Taylor McCormick!

By | August 01, 2016

We’ve got a new member on our full-time team at Obsidian PR! Taylor McCormick joined our team as an account assistant at the firm this spring after moving to Memphis from Nashville, Tennessee. So, let’s get to know her a little better! Memphis is quite a bit different than the... Read More »