From The Rock

Mastering the climb of the PR agency ladder, rung by rung

By | April 30, 2017

For the most part, you will find a similar structure at many public relations agencies. The size of the firm can sometimes have an impact on the number and level of positions offered, as can the type of services and specialties the firm offers. However, as noted in this helpful... Read More »

Characteristics of an outstanding account manager

By | February 15, 2017

We are currently on the hunt for a new senior account manager at Obsidian, and I will be honest; we are very critical during the process of adding to our team. We can’t just hire anyone, though – we know exactly what we are looking for in our next hire.... Read More »

4 tips for developing professionally in your 20s

By | January 25, 2017

As a recent graduate from The University of Tennessee, I feel like it was just yesterday I was living the carefree college life. I didn’t have much of a transition from student to employee because I started working three days after graduation. Therefore, I quickly learned that life as an... Read More »

Being New Looks Good on You

By | January 07, 2016

Being the new guy or girl around the office is always intimidating, but if you focus on learning quickly, you can shake off that newbie dust in no time. I learned this the hard way, keeping mostly quiet and observing at my first job. When I had the opportunity to... Read More »

The Most Important Thing to Remember in an Interview

By | August 13, 2015

We work every day to brainstorm, develop and pitch story ideas to media outlets for nearly all of our clients. It’s a valued PR tactic that benefits clients tremendously when executed properly. We also conduct media training for clients to prepare them for interviews when needed. One of the biggest... Read More »

5 Ways to Ensure You WON’T Get an Interview with Obsidian

By | May 19, 2015

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As the summer approaches, my inbox is filling up with resumes from eager applicants looking for both summer internship opportunities and full-time openings at Obsidian. Fortunately for them, we are the type of firm that will open their emails, review their resumes with careful consideration and even respond, as we... Read More »

No Interview, No Comment

By | November 11, 2014

A media interview is an important opportunity to express your opinion, state the facts or just let your brand’s voice be heard among the noise of social media and conversational chatter. I read an article by Brad Phillips on PRDaily titled “7 times to turn down a media interview” that... Read More »

Sending the wrong message when personal opinion gets in the way

By | July 31, 2014

While the national American Cancer Society has remained mum on an organizational opinion regarding the cold-water challenge, which has swept the nation in recent weeks, one local chapter leader decided to publicly question the viral awareness effort. This local leader said, “I will tell you, I have a few misgivings... Read More »

Your Statement Seriously Needs Some Seasoning

By | July 22, 2014

I am always interested in learning about the new words that have been officially added to the dictionary each year, although many times I’m left wondering how on earth they could have reached the conclusion to add such silly expressions. Additionally, every year us PR folk can expect to see... Read More »

A bad answer to a reporter’s question sounds like, “I’ll break you in half.”

By | January 29, 2014

Ah, the State of the Union address. The speech. The counter-speech. The media frenzy. The State of the Union is a political playground for reporters, as it fuels the fire for numerous debates, analyses, predictions and fact checks. It offers opportunities for great interviews to back up those debates, analyses,... Read More »