From The Rock

Questions candidates should be asking in interviews

By | May 24, 2017

  It’s graduation time! And while many [fortunate] graduates may have already secured a full-time job, others have most likely discovered that landing that first job out of college isn’t as easy they thought it would be – and it often takes more than one or two interviews to get... Read More »

Mastering the climb of the PR agency ladder, rung by rung

By | April 30, 2017

For the most part, you will find a similar structure at many public relations agencies. The size of the firm can sometimes have an impact on the number and level of positions offered, as can the type of services and specialties the firm offers. However, as noted in this helpful... Read More »

Spring [email] Cleaning: The Benefits of Cleaning Up Your Distribution Lists

By | April 19, 2017

Spring kicked off last month, and many of us have been busy cleaning out closets, reorganizing office files and generally getting things in order. What is it about this time of year that has us itching to clean up and reorganize? It’s as if we come out of the fog... Read More »

Not all clients are good clients

By | March 26, 2017

Before you read any further, let me point out that we love our clients! Right now, we have a strong roster of exceptional clients with whom we love working. These clients provide meaningful, challenging (in a good way) and worthwhile work in which we get to use our creative and... Read More »

Characteristics of an outstanding account manager

By | February 15, 2017

We are currently on the hunt for a new senior account manager at Obsidian, and I will be honest; we are very critical during the process of adding to our team. We can’t just hire anyone, though – we know exactly what we are looking for in our next hire.... Read More »

4 tips for developing professionally in your 20s

By | January 25, 2017

As a recent graduate from The University of Tennessee, I feel like it was just yesterday I was living the carefree college life. I didn’t have much of a transition from student to employee because I started working three days after graduation. Therefore, I quickly learned that life as an... Read More »

3 [potentially uncomfortable] things you must do to make the most of your internship

By | January 18, 2017

It’s no secret that internships are the key to landing a full-time job after graduation. No longer is it just something great to have on your resume; it’s expected. However, it’s not just about how many internships you have completed, it’s about the experience you gained. And sometimes, in order... Read More »

Make your workday work for you: Tips for becoming a productivity pro

By | January 04, 2017

Who ever feels like you’ve done so much in a day, yet you’ve really accomplished very little? I’m raising my hand. The nature of business these days is such that professionals can spend the majority of the workday answering emails and on phone calls. That leaves very little time to... Read More »

5 Ways to Shake Up Your Marketing Approach

By | July 01, 2016

When we were growing up, my parents made sure we ate dinner together as a family at least a few nights a week. It never failed that my sister filled her plate with bread or macaroni and cheese. At some point she developed a rationale. She said the “bread compartment”... Read More »

How hard are you failing? #FAIL

By | April 06, 2016

We all know that popular hashtag. Was it the mini-caramel apple bites or the complicated Cookie Monster cupcakes, a 10 p.m. toddler temper tantrum or your fifth straight failed media pitch? #FAILs are sometimes posted in good fun, but other times, they can weigh on you for weeks. This point... Read More »