From The Rock

Frightening PR: Event disasters and how to avoid them

By | October 31, 2017

A few weeks ago, we shared a checklist to help you plan and promote events successfully. For me, the planning stages of event preparation are the easy part. There’s set protocol, you’re working with a team you know and you have full control over the outcomes. The day of the... Read More »

It starts with one step

By | September 01, 2017

Launching a new campaign is a massive undertaking, but the enormity seems larger when the goal has the whopping number of 100 million attached to it. This was the task that our American Paper Optics team faced when they began their project with APO in August of last year. One... Read More »

Checklist for promoting your next event

By | August 23, 2017

Want to engage your key audiences in a memorable way? Need to raise funds for your organization? Do you have a new product to launch or a new location to promote? Maybe you would just like to create more awareness about your organization or cause. You should consider organizing an... Read More »

7 steps for ribbon-cutting event success

By | September 10, 2015

I’ve had the pleasure of working with many businesses to plan and execute their grand openings. There are many facets of PR strategy when it comes to opening a business, but my favorite is the official grand opening ribbon-cutting ceremony. This is one of the most important and memorable days... Read More »

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