From The Rock

Social media and crisis communication: No monkeying around!

By | February 06, 2017

While crisis communication has been around much longer than social media, there’s no doubt that the two go together like peanut butter and jelly in terms of satisfying audiences’ hunger for information when a crisis rears its ugly head. And, it’s not hard to find examples of companies effectively using... Read More »

Crisis Communication: What you don’t know WILL hurt you

By | January 29, 2017

Crisis communication and management is not the most fun element of public relations. It is certainly one of the most impactful, though, as how a company or organization handles a particular crisis can really make or break its reputation. When a crisis breaks, the rapid and extensive collection of information... Read More »

6 Tips for Handling a PR Crisis

By | March 30, 2016

When I was in college, I lived with my sister in an off-campus apartment with reserved parking for each unit. While there were plenty of visitor spaces, our neighbor’s boyfriend always parked in our spots despite us asking him to move at least once per week. One time while I... Read More »

Obsidian Public Relations – Where stories take flight (1 minute video)

By | February 18, 2016

Your Statement Seriously Needs Some Seasoning

By | July 22, 2014

I am always interested in learning about the new words that have been officially added to the dictionary each year, although many times I’m left wondering how on earth they could have reached the conclusion to add such silly expressions. Additionally, every year us PR folk can expect to see... Read More »

Three PR-Real World Parallels You’ve Probably Never Thought Of

By | March 25, 2014

PR is on my brain almost all the time, even when I’m not at work. I think about applying aspects of PR planning to different situations in my personal life (see my post about my holiday family PR plan), and I think about different scenarios and symbols that well-represent good... Read More »

A bad answer to a reporter’s question sounds like, “I’ll break you in half.”

By | January 29, 2014

Ah, the State of the Union address. The speech. The counter-speech. The media frenzy. The State of the Union is a political playground for reporters, as it fuels the fire for numerous debates, analyses, predictions and fact checks. It offers opportunities for great interviews to back up those debates, analyses,... Read More »

PR Disasters of 2013

By | January 21, 2014

As fast as PR disasters come and go and with the perpetuation of these “disasters” by social media, there’s no surprise we continue to see an increase from year to year. This year, we saw everything from “foot-in-mouth” fiascos to social media meltdowns. Here’s a recap of the worst!  Paula... Read More »

Just Stop… Stop the Lying.

By | November 14, 2013

Toronto Mayor Rob Ford got himself into hot water in November when he denied, denied, denied, then finally admitted that he was in fact using crack-cocaine in a publicly released video that showed him using drugs. I don’t need to go into the details of the story – you probably... Read More »

A Deep-Fried PR Disaster

By | July 17, 2013

Poor Paula Deen. Within weeks, she went from high priestess of deep-fried food to pop culture pariah. She’s courted controversy before. (Remember that diabetes diagnosis/endorsement deal? Or her throw-down with Anthony Bourdain?). But she’s never seen anything quite like this. Earlier this summer, Deen testified under oath during a discrimination... Read More »