From The Rock

The rise of small towns – attracting big attention to your smallish town

By | December 01, 2017

Small towns have always held a special place in my heart. I was raised in Stuart, Florida, a wonderfully quaint seaside town with a population of less than 20,000. Growing up, I was always amazed at how many tourists flocked to Stuart because I often found myself thinking, “There is... Read More »

Promote U: Putting your money where your content is

By | October 04, 2017

This is the final post in our series called “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. And we conclude with some news you may not want to hear: sometimes you have to pay to publish and promote your... Read More »

Promote U: Getting published

By | September 27, 2017

If you followed the advice in our first post of this “Promote U” series, Creating a Content Plan, then you should have a list of topics on which you can produce content, as well as an inventory of channels through which you can push content – your website, blog, newsletter, etc.... Read More »

Promote U: Creating a content plan

By | September 20, 2017

Welcome to the first post in a series from Obsidian’s Promote University – or “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. This post focuses on creating a content plan, which may seem like a daunting task, but it’s... Read More »

Please stop… using these headlines in your news releases

By | June 18, 2017

We’re kicking off this new series on the blog called “Please Stop,” which is intended to point out some of the things that not-so-great PR people do that give the rest of us a bad rap. This week, our focus is on news releases – specifically, headlines of news releases.... Read More »

Why do YOU share content?

By | December 07, 2016

This will be the question of the future for all brands, according to marketing consultants like Mark Schaefer of Schaefer Marketing Solutions, who I had the pleasure of hearing speak at a recent combined luncheon of the Memphis chapters of the American Marketing Association and the American Advertising Federation. Through... Read More »

Do’s and don’ts for social media this holiday season

By | December 01, 2016

The holiday season is a busy time for businesses, so efforts like posting on social media sometimes fall to the backburner. But, you can leverage social media to boost customer relations and sales this holiday season if you navigate the social networks with care. Here are some do’s and don’ts... Read More »

4 Tips for Your Small Business Blog

By | August 17, 2016

If you are a small business owner [or if communications falls under your job description], you probably identify with one of these remarks: I don’t think I need a blog; I have been putting off starting a blog; I have a blog that is not doing so well; I have... Read More »

The Power of Video for Your Brand

By | June 01, 2016

Let’s face it; we’re constantly consuming content these days. In fact, many times we don’t even realize it. You’re doing it right now!! And if you’ve watched any of those one-minute cooking videos on Facebook, you know exactly what I’m talking about. So, why is it important for YOUR brand? Let me first... Read More »

9 Vital Facts About Viral Content [Best Practices for PR Pros]

By | March 16, 2016

It is no secret that digital content has gone from the new kid on the block to everyone’s BFF. The kings and queens of this digital age are the lucky individuals and companies who have produced content that has gone viral. Having the world at your fingertips can benefit everyone... Read More »