From The Rock

Celtic Crossing merges culture and locale

By | February 14, 2018

Located in the Cooper-Young Historic District, Celtic Crossing Irish Pub & Restaurant serves up a variety of pints and Irish fare inspired by my traditional, Irish family recipes for Saturday and Sunday brunch and lunch and dinner seven days a week. Opened in 2005, Celtic celebrates the spirit of the... Read More »

Let’s change the way we talk about Olympic performances

By | February 09, 2018

The floor is yours. You step on stage and the crowd of a dozen locks eyes with you. This is it – it’s THE meeting. You’ve trained your entire professional career for this moment. Your powerpoint is prepped and your notes are cleanly organized on the lectern. You are ready... Read More »

Public relations’ potential impact is limitless, but results can be limited

By | February 08, 2018

The potential impact of a strong public relations campaign is limitless. You can seismically shift public opinion, deeply endear employees to a company or start a social justice movement when PR tactics are executed perfectly. But there are just some things that PR can’t accomplish or challenges we can’t overcome.... Read More »

Confronting my “anything”

By | January 24, 2018

Growing up, my grandmother always told me, “You can do anything you set your mind to.” Throughout my life, I have heard that phrase repeated over and over again. I even began finishing the sentence for her. She passed away a few years ago, but to this day, I can... Read More »

A seat at the table

By | December 13, 2017

Imagine your board room during a crucial business meeting and visualize who is in attendance. Your attorney, financial advisor and c-suite executives are likely present. Is someone from your PR or communication team seated at the table? When you make decisions that impact your business it is crucial that your... Read More »

Be your most productive self in 2018

By | December 11, 2017

The new year is always a great excuse to start fresh and find motivation to improve yourself, not only in your personal life but also at work. While it’s tough to jump back to real life after a relaxing holiday break, here are four tips to tackle your first day... Read More »

Our favorite holiday campaigns

By | December 06, 2017

The shopping rush that takes place during the holiday season spurs marketers to create commercials that pull at the heart strings. The more memorable a campaign, the more likely consumers will spend their hard-earned money at your business. Obsidian has been carefully watching holiday commercials over the past few weeks,... Read More »

The rise of small towns – attracting big attention to your smallish town

By | December 01, 2017

Small towns have always held a special place in my heart. I was raised in Stuart, Florida, a wonderfully quaint seaside town with a population of less than 20,000. Growing up, I was always amazed at how many tourists flocked to Stuart because I often found myself thinking, “There is... Read More »

Beyond barbecue

By | December 01, 2017

How to break the mold when pitching your city’s unique assets to national outlets Nationally, Memphis is synonymous with dry-rubbed, slow-roasted barbecue. Don’t get me wrong, I love a good pulled pork plate, but I know that Memphis has amazing assets beyond the barbecue pit that deserve national attention. When... Read More »

Why we love our clients

By | November 15, 2017

When you look at Obsidian’s client roster, you’ll see a list of reputable, recognizable regional and national names. But, what you won’t see is a list of talented business professionals at these organizations who we work with every day. So many of them make our job a breeze and are... Read More »