From The Rock

Please stop! … Mass-pitching reporters

By | June 22, 2017

The focus of this second post in our new series, “Please Stop” (intended to point out things some PR people do that give the rest of us a bad rap), is among the biggest fails on behalf of PR people: mass-pitching reporters. It’s a flop that continues to mar the... Read More »

Please stop! … Using these headlines in your news releases

By | June 18, 2017

We’re kicking off this new series on the blog called “Please Stop,” which is intended to point out some of the things that not-so-great PR people do that give the rest of us a bad rap. This week, our focus is on news releases – specifically, headlines of news releases.... Read More »

Asking for a review – how, when and what to say

By | June 07, 2017

By now, we all understand the power of the online review. I mean, how often do you find yourself skimming reviews before booking a hotel room or purchasing a product online? According to Nielsen’s 2012 Global Trust in Advertising report, online consumer reviews are the second most trusted source of... Read More »

What does your social media portfolio look like?

By | May 10, 2017

We often hear questions like these: “What social media platforms should our company use?” “Where should we focus our social media efforts?” “What social platforms make the most sense for our business?” These are great questions, and I’m glad to hear people asking them. It’s much better to be strategic... Read More »

Spring [email] Cleaning: The Benefits of Cleaning Up Your Distribution Lists

By | April 19, 2017

Spring kicked off last month, and many of us have been busy cleaning out closets, reorganizing office files and generally getting things in order. What is it about this time of year that has us itching to clean up and reorganize? It’s as if we come out of the fog... Read More »

Not all clients are good clients

By | March 26, 2017

Before you read any further, let me point out that we love our clients! Right now, we have a strong roster of exceptional clients with whom we love working. These clients provide meaningful, challenging (in a good way) and worthwhile work in which we get to use our creative and... Read More »

3 tools PR professionals can’t live without

By | March 05, 2017

All professionals have specific tools that they need in order to do their job well. Plumbers, electricians and homebuilders are rarely without their tool belts, stocked with various wrenches, gauges and rulers, and architects and engineers no longer rely solely on paper and pencils to chart out their visions, as... Read More »

Social media and crisis communication: No monkeying around!

By | February 06, 2017

While crisis communication has been around much longer than social media, there’s no doubt that the two go together like peanut butter and jelly in terms of satisfying audiences’ hunger for information when a crisis rears its ugly head. And, it’s not hard to find examples of companies effectively using... Read More »

Crisis Communication: What you don’t know WILL hurt you

By | January 29, 2017

Crisis communication and management is not the most fun element of public relations. It is certainly one of the most impactful, though, as how a company or organization handles a particular crisis can really make or break its reputation. When a crisis breaks, the rapid and extensive collection of information... Read More »

Why do YOU share content?

By | December 07, 2016

This will be the question of the future for all brands, according to marketing consultants like Mark Schaefer of Schaefer Marketing Solutions, who I had the pleasure of hearing speak at a recent combined luncheon of the Memphis chapters of the American Marketing Association and the American Advertising Federation. Through... Read More »