From The Rock

Not all clients are good clients

By | March 26, 2017

Before you read any further, let me point out that we love our clients! Right now, we have a strong roster of exceptional clients with whom we love working. These clients provide meaningful, challenging (in a good way) and worthwhile work in which we get to use our creative and... Read More »

Let’s Do Lunch

By | November 10, 2016

It’s probably safe to assume that many of us enjoy taking our lunch break. This precious time of day not only fills the void left by an absent breakfast, but it also allows us to step away from the hustle and bustle of the office. We all need a quick... Read More »

Navigating the Waters of the Client Testimonial

By | June 01, 2016

Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of... Read More »

Not Exactly What the Doctor Ordered…

By | March 23, 2016

If you remember nothing else from what you are about to read, remember this: patients are customers. With that said, communication professionals who work with or for health care organizations must address them as such through messaging. Blame it on the cost of health care, government policies or easy access... Read More »

Meet Obsidian’s longest-tenured client: Cannon Wright Blount

By | February 01, 2016

When Courtney Ellett started Obsidian PR 10 years ago, Cannon Wright Blount was one of her first accounts. Partner Jud Cannon explains why he’s continued working with OPR year after year – becoming our longest-tenured client to date!

Let’s play 20 questions

By | September 14, 2015

It’s cliché, but it’s true: the beginning of new client relationship is a crucial time period. For PR professionals, it’s a time when we work fast and furiously to absorb as much information as possible while simultaneously creating a written plan for success. (And, yes, that should be a written... Read More »

A Shoutout to Parents

By | January 06, 2015

A couple months ago, the Obsidian staff came together for a day-long annual retreat where we discussed a number of topics, including advice on handling some of the challenges we face on a daily basis, company updates, “guess that scary movie score,” how to work more efficiently, tools and resources... Read More »

Transmissions and Proactivity

By | December 11, 2014

It happened on the way back from dropping my son at daycare. That dreaded dashboard indicator. That miniature messenger of malice. Like the “Bat Signal” fired up by Commissioner Gordon, it beams its bright yellow light at the most inopportune times – alerting everyone in the vehicle that trouble brews... Read More »

Do you speak CEO?

By | October 28, 2014

Attend any PR industry meeting or conference and you are bound to hear grumbling about how PR doesn’t have “a seat at the table.” Many PR professionals feel like they are only brought into the C-suite conversations when there is a crisis or some other immediate situational need, rather than... Read More »

Project Checklist Time

By | October 14, 2014

Ask anyone who knows me, and you’ll hear that I am a very analytical person who asks a lot of questions. I have always believed in the value of questions. It is the only way you can have your thoughts and plans challenged. You should be able to defend your... Read More »