From The Rock

A seat at the table

By | December 13, 2017

Imagine your board room during a crucial business meeting and visualize who is in attendance. Your attorney, financial advisor and c-suite executives are likely present. Is someone from your PR or communication team seated at the table? When you make decisions that impact your business it is crucial that your... Read More »

Handling mistakes with grace

By | November 29, 2017

As public relations professionals, we strive for perfection (who here is a self-proclaimed perfectionist?!). We’re merely human, though, so expecting everything to turn out perfectly as planned is not based in reality. In fact, it’s often our own mistakes that cause campaigns, relationships and opportunities to sidetrack and go awry.... Read More »

Promote U: Putting your money where your content is

By | October 04, 2017

This is the final post in our series called “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. And we conclude with some news you may not want to hear: sometimes you have to pay to publish and promote your... Read More »

Promote U: Getting published

By | September 27, 2017

If you followed the advice in our first post of this “Promote U” series, Creating a Content Plan, then you should have a list of topics on which you can produce content, as well as an inventory of channels through which you can push content – your website, blog, newsletter, etc.... Read More »

Promote U: Creating a content plan

By | September 20, 2017

Welcome to the first post in a series from Obsidian’s Promote University – or “Promote U” – the ins and outs of promoting yourself, your product or your business through creative, original content. This post focuses on creating a content plan, which may seem like a daunting task, but it’s... Read More »

What it takes to keep FedExForum clean

By | September 01, 2017

With around 100 arena events and 100 private events every year, FedExForum hosts millions of guests annually. Most people attending these events are completely oblivious to the “show” that’s going on behind the scenes – the hundreds of people an unbelievable number of hours put in to make the games and... Read More »

It starts with one step

By | September 01, 2017

Launching a new campaign is a massive undertaking, but the enormity seems larger when the goal has the whopping number of 100 million attached to it. This was the task that our American Paper Optics team faced when they began their project with APO in August of last year. One... Read More »

Are you even ready for media relations?

By | July 26, 2017

Earlier this week, I read an article on PRDaily.com that outlined the characteristics of a “perfect client,” and many of those characteristics related to media relations. (You can check out the article for yourself here.) That’s likely because media relations is one of the most sought after services in public... Read More »

How to recruit and cultivate gifted female leaders

By | July 19, 2017

When I was younger, my mom would never let me watch movies like Sleeping Beauty or Snow White because the princess would always need to be kissed to be saved. I was actually quite frustrated by this as a child. I didn’t understand why we tirelessly watched Mulan, even though... Read More »

Finding Creativity

By | July 12, 2017

Creativity is an important trait to possess in the PR profession. There are so many areas in which we need to input creativity, from brainstorming ideas to crafting content and from developing communication plans to pitching the media. And, it’s true that creative people can often deliver at the drop... Read More »