From The Rock

Our favorite holiday campaigns

By | December 06, 2017

The shopping rush that takes place during the holiday season spurs marketers to create commercials that pull at the heart strings. The more memorable a campaign, the more likely consumers will spend their hard-earned money at your business. Obsidian has been carefully watching holiday commercials over the past few weeks,... Read More »

5 Ways to Shake Up Your Marketing Approach

By | July 01, 2016

When we were growing up, my parents made sure we ate dinner together as a family at least a few nights a week. It never failed that my sister filled her plate with bread or macaroni and cheese. At some point she developed a rationale. She said the “bread compartment”... Read More »

Taking Advantage of Our Emotions This Season

By | December 22, 2015

During the Super Bowl, advertisers take advantage of the game’s huge TV audience, and in recent years have been using ad content to engage customers online through social media. This strategy can also be seen during the holidays, when consumers are scouring the Internet, sales pages and TV spots in... Read More »

‘It’s wedding season’ — and a few of our other fave commercials right now

By | May 04, 2015

We all have our favorite advertising campaigns, and one of my favorites right now is SouthwestAirlines’ “Wedding Season.” This is a continuation of the fall’s campaign of the same name, featuring the same dancing gal at multiple different weddings (touting Southwest’s fare sale). But, what makes an ad campaign great?... Read More »

Sugar Bowl Allstate Mayhem Advertising Campaign

By | March 19, 2015

mayhem

During college football season, my husband and I watched the Allstate Sugar Bowl game between Ohio State (excuse me, THE Ohio State) and Alabama. As an LSU fan, you’ll have to forgive me if I really did not care about it. But I digress. The point is, I watched the... Read More »

The Five Pillars of Personal Branding

By | January 22, 2015

Bernard Kelvin Clive of The No Nonsense Guide to Personal Branding for Career Success once wrote that personal branding is the combination of skills and talents to create significance by forming “an impression, a perception and a reputation in the minds of others.” Many people live their entire lives never... Read More »

The craze of pumpkin-everything and PR

By | October 16, 2014

dog-halloween

I love fall! My family, best friends and even my co-workers know this little fact about me because I share it constantly when a cool breeze hits or they see me get really excited from my first sip of Starbucks’ Pumpkin Spice Latte. The love of fall started when I... Read More »

Native Advertising: The Irony and the Reality

By | September 09, 2014

According to Sharethrough, the world’s largest in-feed advertising organization, native advertising is a form of paid mass media where the ad experience follows the natural form and function of the user experience in which it is placed. This is growing particularly popular among advertisers in the digital space and is... Read More »

Which Super Bowl ad was your favorite?

By | February 06, 2014

Whether you paid attention to the Super Bowl game or not, you’ve probably seen this year’s ads a time or two by now. Despite the outcome of Super Bowl XLVIII, this year’s ads made us laugh, tugged on our emotions, left us thinking “what did that even mean?” and prompted... Read More »

Billboards

By | October 10, 2013

Earlier this year, I was driving down Lamar Avenue and noticed a full-size billboard that caught my eye. It was for a well-known local floral company here in Memphis, Pugh’s Flowers. At first glance, I was thinking to myself, “What in the heck does that say?” The billboard showed Pugh’s... Read More »