From The Rock

Considering an acquisition?

By | June 30, 2017

Acquisition can be an attractive option for business owners interested in growing their business and expanding into new markets. While a successful acquisition can positively impact the bottom line, a poorly planned acquisition can greatly damage a company’s brand and leave the business in a worse position. In the last... Read More »

Planning for the big [acquisition] announcement

By | June 30, 2017

At Obsidian, we’ve assisted a number of clients through the process of an acquisition. For some, it’s a regular occurrence, happening multiple times within a year, and for which we follow a standard, proven path. But, we’ve also been there to help family-owned businesses navigate their first major acquisitions, and... Read More »

Please stop… using these words in your statements

By | June 28, 2017

As we continue to call out some of the things PR people do that crush the credibility of the PR profession, I want to point out that most of these flubs can result from succumbing to the monotony of some of the tasks associated with our job. Yes, some of... Read More »

Please stop… mass-pitching reporters

By | June 22, 2017

The focus of this second post in our new series, “Please Stop” (intended to point out things some PR people do that give the rest of us a bad rap), is among the biggest fails on behalf of PR people: mass-pitching reporters. It’s a flop that continues to mar the... Read More »

Please stop… using these headlines in your news releases

By | June 18, 2017

We’re kicking off this new series on the blog called “Please Stop,” which is intended to point out some of the things that not-so-great PR people do that give the rest of us a bad rap. This week, our focus is on news releases – specifically, headlines of news releases.... Read More »

Summer Intern Spotlight: Carlee Smith

By | June 15, 2017

This summer, Obsidian’s Level 1 internship position will be filled by two outstanding PR students. Arkansas State University senior Carlee Smith is one of them! We wanted to get to know her a little more – and you can, too, as she is our team spotlight this month! Position at... Read More »

Asking for a review – how, when and what to say

By | June 07, 2017

By now, we all understand the power of the online review. I mean, how often do you find yourself skimming reviews before booking a hotel room or purchasing a product online? According to Nielsen’s 2012 Global Trust in Advertising report, online consumer reviews are the second most trusted source of... Read More »

The Barnett Group reflects on brand awareness after three decades in business

By | June 01, 2017

This summer marks the 30th anniversary of the founding of The Barnett Group, a local Memphis company that provides benefit solutions for employers, as well as wealth and asset management services for both businesses and individuals. Started by Ed Barnett in 1987, The Barnett Group has grown its team to... Read More »

Brand Management: What’s in a name?

By | June 01, 2017

A brand name encapsulates a brand’s reputation, its products or services, its people, the good it does, etc. Companies spend decades building a brand image, of which is entirely represented by the company moniker. A brand’s name is everything, and careful planning should be executed in not only naming a... Read More »

Questions candidates should be asking in interviews

By | May 24, 2017

  It’s graduation time! And while many [fortunate] graduates may have already secured a full-time job, others have most likely discovered that landing that first job out of college isn’t as easy they thought it would be – and it often takes more than one or two interviews to get... Read More »