From The Rock

Navigating the Waters of the Client Testimonial

By | June 01, 2016

Word-of-mouth marketing has been a proven business generator since the beginning of time. In 2012, Nielsen put numbers behind this by finding in its Global Trust in Advertising report that 92 percent of consumers around the world say they trust recommendations from friends and family above all other forms of... Read More »

Don’t Avoid Conflict – Learn From It

By | May 11, 2016

Conflict in the workplace is inevitable, and learning how to create productive conflict resolution is a necessity. One of the most common causes of conflict among employees is miscommunication. The first step toward successful communication is identifying how your own behaviors affect the situation. The assertive continuum is a model... Read More »

Communicating with Millennials: 101

By | May 04, 2016

Looking for fresh, new, Millennial faces to add to your team? Then be sure to keep in mind that Millennials are a unique breed—all 80 million of them. According to parade.com, they will make up one-third of the population by 2020. In fact, a stat released in April from the... Read More »

Idea Generation in 3 Easy Steps

By | April 27, 2016

Previously posted to the Greater Memphis Area Chamber of Commerce blog.  Ideas are amazing things. If you think about it, they are really the basis of everything. Every business or product that exists was spawned from an idea, and ongoing growth and innovation of those businesses and products are fueled... Read More »

How hard are you failing? #FAIL

By | April 06, 2016

We all know that popular hashtag. Was it the mini-caramel apple bites or the complicated Cookie Monster cupcakes, a 10 p.m. toddler temper tantrum or your fifth straight failed media pitch? #FAILs are sometimes posted in good fun, but other times, they can weigh on you for weeks. This point... Read More »

Beware the ‘Hot Mic’: 4 Tips to Remember for Media Interviews

By | April 01, 2016

Presidential campaign season is full of great examples of what not to do during a media interview. If you’re following the current presidential race at all, you may have seen the headline from The Washington Post a couple of weeks ago – “Caught on a hot mic, Clinton speculates about Chris Christie’s support for... Read More »

How to Choose (or Be) a Good Spokesperson

By | April 01, 2016

From political races to crisis situations to paid endorsements, choosing (or being) a spokesperson is a tough job. Some people, like company presidents or CEOs, expect to serve as spokespeople. Others are thrust into it unexpectedly. But even for those who expect to be spokespeople, what if the situation to... Read More »

6 Tips for Handling a PR Crisis

By | March 30, 2016

When I was in college, I lived with my sister in an off-campus apartment with reserved parking for each unit. While there were plenty of visitor spaces, our neighbor’s boyfriend always parked in our spots despite us asking him to move at least once per week. One time while I... Read More »

Not Exactly What the Doctor Ordered…

By | March 23, 2016

If you remember nothing else from what you are about to read, remember this: patients are customers. With that said, communication professionals who work with or for health care organizations must address them as such through messaging. Blame it on the cost of health care, government policies or easy access... Read More »

9 Vital Facts About Viral Content [Best Practices for PR Pros]

By | March 16, 2016

It is no secret that digital content has gone from the new kid on the block to everyone’s BFF. The kings and queens of this digital age are the lucky individuals and companies who have produced content that has gone viral. Having the world at your fingertips can benefit everyone... Read More »