From The Rock

A seat at the table

By | December 13, 2017

Imagine your board room during a crucial business meeting and visualize who is in attendance. Your attorney, financial advisor and c-suite executives are likely present. Is someone from your PR or communication team seated at the table? When you make decisions that impact your business it is crucial that your... Read More »

Be your most productive self in 2018

By | December 11, 2017

The new year is always a great excuse to start fresh and find motivation to improve yourself, not only in your personal life but also at work. While it’s tough to jump back to real life after a relaxing holiday break, here are four tips to tackle your first day... Read More »

Our favorite holiday campaigns

By | December 06, 2017

The shopping rush that takes place during the holiday season spurs marketers to create commercials that pull at the heart strings. The more memorable a campaign, the more likely consumers will spend their hard-earned money at your business. Obsidian has been carefully watching holiday commercials over the past few weeks,... Read More »

The rise of small towns – attracting big attention to your smallish town

By | December 01, 2017

Small towns have always held a special place in my heart. I was raised in Stuart, Florida, a wonderfully quaint seaside town with a population of less than 20,000. Growing up, I was always amazed at how many tourists flocked to Stuart because I often found myself thinking, “There is... Read More »

Beyond barbecue

By | December 01, 2017

How to break the mold when pitching your city’s unique assets to national outlets Nationally, Memphis is synonymous with dry-rubbed, slow-roasted barbecue. Don’t get me wrong, I love a good pulled pork plate, but I know that Memphis has amazing assets beyond the barbecue pit that deserve national attention. When... Read More »

Handling mistakes with grace

By | November 29, 2017

As public relations professionals, we strive for perfection (who here is a self-proclaimed perfectionist?!). We’re merely human, though, so expecting everything to turn out perfectly as planned is not based in reality. In fact, it’s often our own mistakes that cause campaigns, relationships and opportunities to sidetrack and go awry.... Read More »

Hottest holiday gifts in the 901

By | November 24, 2017

What’s better than giving someone a super cool gift? Giving someone a super cool locally made gift. Luckily, Memphis is full of talented entrepreneurs that make shopping local a piece of (fruit) cake. Here are just a few our favorite products, vendors and local experiences that are sure to put... Read More »

Why we love our clients

By | November 15, 2017

When you look at Obsidian’s client roster, you’ll see a list of reputable, recognizable regional and national names. But, what you won’t see is a list of talented business professionals at these organizations who we work with every day. So many of them make our job a breeze and are... Read More »

How to be productive in the busiest time of the year: A few tips to support productivity during holiday travels and vacations

By | November 08, 2017

It’s that time – the most wonderful time of the year! It’s the holidays. When you quickly become inundated with holiday songs, shopping deals and the prospect of seeing family members you’ve not seen all year, it’s easy for your work focus to fade. But once you’ve done all your... Read More »

Frightening PR: Event disasters and how to avoid them

By | October 31, 2017

A few weeks ago, we shared a checklist to help you plan and promote events successfully. For me, the planning stages of event preparation are the easy part. There’s set protocol, you’re working with a team you know and you have full control over the outcomes. The day of the... Read More »