From The Rock

OPR spotlight: Murray Lace

By | September 19, 2017

Account specialist and all-around rock star, Murray Lace is an integral member of our team at Obsidian. Recently, Murray celebrated her two-year anniversary with Obsidian, and we are grateful for her thoughtful insight and spot-on tactical execution. To celebrate Murray’s tenure with Obsidian, we asked her some questions about her... Read More »

Learn from Nikon’s mistake – diversity in campaigns is not optional.

By | September 15, 2017

Recently, Nikon released profiles of the 32 photographers across the South Pacific that would test shoot on the company’s FX-format D850 campaign. One thing (or group) was glaringly missing from the lineup – not a single female photographer was included. Twitter and the internet ignited, as they do, with photographers... Read More »

Things you should never say to a client

By | September 13, 2017

Navigating client relationships can be one of the most difficult aspects of agency life. When someone contracts you to provide communication or PR support, it can be challenging to balance your expertise with the client’s expectations. New client relationships can be made or broken by those first few interactions, so... Read More »

Opportunities to support victims of Hurricane Harvey

By | September 01, 2017

As Obsidian’s only full-time telecommuter, Hurricane Harvey has hit a little closer to home for me. I live in Lake Charles, Louisiana, which took the “third hit” of the storm that just won’t go away. My house has been spared, as have my family’s homes here. Some of our neighbors... Read More »

What it takes to keep FedExForum clean

By | September 01, 2017

With around 100 arena events and 100 private events every year, FedExForum hosts millions of guests annually. Most people attending these events are completely oblivious to the “show” that’s going on behind the scenes – the hundreds of people an unbelievable number of hours put in to make the games and... Read More »

It starts with one step

By | September 01, 2017

Launching a new campaign is a massive undertaking, but the enormity seems larger when the goal has the whopping number of 100 million attached to it. This was the task that our American Paper Optics team faced when they began their project with APO in August of last year. One... Read More »

Checklist for promoting your next event

By | August 23, 2017

Want to engage your key audiences in a memorable way? Need to raise funds for your organization? Do you have a new product to launch or a new location to promote? Maybe you would just like to create more awareness about your organization or cause. You should consider organizing an... Read More »

Behind the Bio: Courtney Ellett

By | August 15, 2017

An avid reader and writer since the age of 5, Courtney believed she was destined for a long and happy career as a writer of novels, short stories and poetry. While she still uses those very writing skills on a daily basis, her education and career track led her down... Read More »

Obsidian launches new podcast

By | August 10, 2017

We’re thrilled to announce the launch of our new podcast – Off the Rock, On the Record – where we’ll host different members of our rock-star team sharing their insight and expertise on a variety of topics in the public relations industry. Our first episode features Obsidian’s new director of client... Read More »

Tips For Wrapping Up An Internship

By | August 09, 2017

The sounds of ruffled pages and clinking mugs can be heard at the front desk of OPR as the summer interns pack up their belongings to head back to their universities. Similar sounds flood offices all over the world, as the not-so-new interns complete their final assignments before sweeping up... Read More »