From The Rock

How to recruit and cultivate gifted female leaders

By | July 19, 2017

When I was younger, my mom would never let me watch movies like Sleeping Beauty or Snow White because the princess would always need to be kissed to be saved. I was actually quite frustrated by this as a child. I didn’t understand why we tirelessly watched Mulan, even though... Read More »

Q&A with OPR Intern Taylor McKinney

By | July 17, 2017

This summer, Obsidian secured a Level 2 intern who was no stranger to Obsidian. University of Memphis graduate, Taylor McKinney, served as a Level 1 intern in the spring of 2016, and we are so happy to have her back as a Level 2 intern! This outgoing, friendly and always-smiling... Read More »

Finding Creativity

By | July 12, 2017

Creativity is an important trait to possess in the PR profession. There are so many areas in which we need to input creativity, from brainstorming ideas to crafting content and from developing communication plans to pitching the media. And, it’s true that creative people can often deliver at the drop... Read More »

Considering an acquisition?

By | June 30, 2017

Acquisition can be an attractive option for business owners interested in growing their business and expanding into new markets. While a successful acquisition can positively impact the bottom line, a poorly planned acquisition can greatly damage a company’s brand and leave the business in a worse position. In the last... Read More »

Planning for the big [acquisition] announcement

By | June 30, 2017

At Obsidian, we’ve assisted a number of clients through the process of an acquisition. For some, it’s a regular occurrence, happening multiple times within a year, and for which we follow a standard, proven path. But, we’ve also been there to help family-owned businesses navigate their first major acquisitions, and... Read More »

Please stop… using these words in your statements

By | June 28, 2017

As we continue to call out some of the things PR people do that crush the credibility of the PR profession, I want to point out that most of these flubs can result from succumbing to the monotony of some of the tasks associated with our job. Yes, some of... Read More »

Please stop… mass-pitching reporters

By | June 22, 2017

The focus of this second post in our new series, “Please Stop” (intended to point out things some PR people do that give the rest of us a bad rap), is among the biggest fails on behalf of PR people: mass-pitching reporters. It’s a flop that continues to mar the... Read More »

Please stop… using these headlines in your news releases

By | June 18, 2017

We’re kicking off this new series on the blog called “Please Stop,” which is intended to point out some of the things that not-so-great PR people do that give the rest of us a bad rap. This week, our focus is on news releases – specifically, headlines of news releases.... Read More »

Summer Intern Spotlight: Carlee Smith

By | June 15, 2017

This summer, Obsidian’s Level 1 internship position will be filled by two outstanding PR students. Arkansas State University senior Carlee Smith is one of them! We wanted to get to know her a little more – and you can, too, as she is our team spotlight this month! Position at... Read More »

Asking for a review – how, when and what to say

By | June 07, 2017

By now, we all understand the power of the online review. I mean, how often do you find yourself skimming reviews before booking a hotel room or purchasing a product online? According to Nielsen’s 2012 Global Trust in Advertising report, online consumer reviews are the second most trusted source of... Read More »