From The Rock

Behind the Bio: Courtney Ellett

By | August 15, 2017

An avid reader and writer since the age of 5, Courtney believed she was destined for a long and happy career as a writer of novels, short stories and poetry. While she still uses those very writing skills on a daily basis, her education and career track led her down... Read More »

Obsidian launches new podcast

By | August 10, 2017

We’re thrilled to announce the launch of our new podcast – Off the Rock, On the Record – where we’ll host different members of our rock-star team sharing their insight and expertise on a variety of topics in the public relations industry. Our first episode features Obsidian’s new director of client... Read More »

Are you even ready for media relations?

By | July 26, 2017

Earlier this week, I read an article on PRDaily.com that outlined the characteristics of a “perfect client,” and many of those characteristics related to media relations. (You can check out the article for yourself here.) That’s likely because media relations is one of the most sought after services in public... Read More »

Q&A with OPR Intern Taylor McKinney

By | July 17, 2017

This summer, Obsidian secured a Level 2 intern who was no stranger to Obsidian. University of Memphis graduate, Taylor McKinney, served as a Level 1 intern in the spring of 2016, and we are so happy to have her back as a Level 2 intern! This outgoing, friendly and always-smiling... Read More »

Finding Creativity

By | July 12, 2017

Creativity is an important trait to possess in the PR profession. There are so many areas in which we need to input creativity, from brainstorming ideas to crafting content and from developing communication plans to pitching the media. And, it’s true that creative people can often deliver at the drop... Read More »

Considering an acquisition?

By | June 30, 2017

Acquisition can be an attractive option for business owners interested in growing their business and expanding into new markets. While a successful acquisition can positively impact the bottom line, a poorly planned acquisition can greatly damage a company’s brand and leave the business in a worse position. In the last... Read More »

Planning for the big [acquisition] announcement

By | June 30, 2017

At Obsidian, we’ve assisted a number of clients through the process of an acquisition. For some, it’s a regular occurrence, happening multiple times within a year, and for which we follow a standard, proven path. But, we’ve also been there to help family-owned businesses navigate their first major acquisitions, and... Read More »

Please stop… using these words in your statements

By | June 28, 2017

As we continue to call out some of the things PR people do that crush the credibility of the PR profession, I want to point out that most of these flubs can result from succumbing to the monotony of some of the tasks associated with our job. Yes, some of... Read More »

Please stop… mass-pitching reporters

By | June 22, 2017

The focus of this second post in our new series, “Please Stop” (intended to point out things some PR people do that give the rest of us a bad rap), is among the biggest fails on behalf of PR people: mass-pitching reporters. It’s a flop that continues to mar the... Read More »

Please stop… using these headlines in your news releases

By | June 18, 2017

We’re kicking off this new series on the blog called “Please Stop,” which is intended to point out some of the things that not-so-great PR people do that give the rest of us a bad rap. This week, our focus is on news releases – specifically, headlines of news releases.... Read More »